The online video market continued to gain momentum in 2010, with an average of 179 million Americans watching video each month, according to a new white paper from comScore.
Engagement levels also rose during the year, with viewers watching online videos more frequently. So, I ask is your nonprofit using video to engage donors?
If not, now is your chance. Visit flipforgood.org and get your free Flip Video camera from Cisco.
After you have it, here are some tips for engaging donors with video.
1. Post it on YouTube and your site
2. Keep it short
3. End with a call to action
Take-away: Go to flipforgood.org and get your camera, and then start filming!
Wednesday, July 27, 2011
Thursday, July 21, 2011
The Bridge Conference:5 Things I Learned
I had the great pleasure of speaking at the 6th Annual Bridge to Integrated Marketing Conference in DC today. It was a great conference, and I learned a few things that I thought I would share.
First, according to Bryan Dodge, a great speaker, there is a clear problem with people's work life balance. There is too much focus on quantity at work and quality at home. In his opinion, and mine that should be reversed. We should be spending more time at home with our families. If we focused on quality at work, we could do just that!
Second, and also according to Mr. Dodge. We need to start spending more time with energy givers and less with energy takers. Amen Brother!
Third, (this I learned on the treadmill) this country focuses way too much on pop culture and way too little on world needs. Just think, if we would cover the food/clean water crisis in third world countries only a 10th as much as Nancy Grace has covered the Caylee trial we could probably raise enough money to alleviate the problem all together.
Fourth, no matter how many times you say it or how many people know it, there is still a lot of ground work that needs to happen in organizations to improve EXPERIENCE!
Fifth, I continue to be impressed and amazed by the great work that the nonprofits in this world do every day!
Take-away: Never stop learning!
Take-away:
First, according to Bryan Dodge, a great speaker, there is a clear problem with people's work life balance. There is too much focus on quantity at work and quality at home. In his opinion, and mine that should be reversed. We should be spending more time at home with our families. If we focused on quality at work, we could do just that!
Second, and also according to Mr. Dodge. We need to start spending more time with energy givers and less with energy takers. Amen Brother!
Third, (this I learned on the treadmill) this country focuses way too much on pop culture and way too little on world needs. Just think, if we would cover the food/clean water crisis in third world countries only a 10th as much as Nancy Grace has covered the Caylee trial we could probably raise enough money to alleviate the problem all together.
Fourth, no matter how many times you say it or how many people know it, there is still a lot of ground work that needs to happen in organizations to improve EXPERIENCE!
Fifth, I continue to be impressed and amazed by the great work that the nonprofits in this world do every day!
Take-away: Never stop learning!
Take-away:
Thursday, June 30, 2011
"I Am a Winner, Sort Of"
Recently my dear friend Tammy Carter went "Over the Edge" for Make-A-Wish Foundation. She won the award for the slowest rappel which cracks me up. As she put it, "I am a winner, sort of." The event itself was no laughing matter. They raised over quarter of a million dollars, have had a ton of press, and earned over 1500 new individual and corporate supporters in a single event.
Make-A-Wish Foundation had photographers, video crews, and a full spread of food, drinks, and entertainment all to enhance the event. Tammy raved about the experience and the organization. If it weren't for the unique experience offered, it is unlikely that she would have become a fundraiser for Make-A-Wish Foundation. Now she is a raving fan!
As the competition for dollars gets more fierce, the importance of delivering a UNIQUE experience increases exponentially.
Take-away: How can you make your next event a unique, standout of the crowd event?
http://www.youtube.com/user/GreaterTEXASFCU?ob=5
Make-A-Wish Foundation had photographers, video crews, and a full spread of food, drinks, and entertainment all to enhance the event. Tammy raved about the experience and the organization. If it weren't for the unique experience offered, it is unlikely that she would have become a fundraiser for Make-A-Wish Foundation. Now she is a raving fan!As the competition for dollars gets more fierce, the importance of delivering a UNIQUE experience increases exponentially.
Take-away: How can you make your next event a unique, standout of the crowd event?
http://www.youtube.com/user/GreaterTEXASFCU?ob=5
Friday, June 24, 2011
What is your motivation to volunteer?
This week one of my fellow team members wrote a great blog on what motivates him to volunteer: http://community.sagenonprofit.com/blog/sagenonprofit/motivations-volunteering. I always find it interesting to learn more about what motivates people, so I challenged the entire senior team to share. As such, here is mine.
I have volunteered with or supported a nonprofit for as long as I can remember. I am typically a supporter for social service causes. I think my passion for those causes comes from growing up in a home with many financial struggles. (Although, I really didn't know it at the time...I like Ramen Noodles).
Needless to say, my most recent cause is Support Behind the Badge. The organization is a small start-up that myself and two other women joined forces to bring to Cedar Park.
My husband is a police officer and last year, his department was devastated by the loss of a fellow officer.
Since October, we have held several events and are very near establishing the scholarship. It is exciting to be a part of something that we know is going to have an impact on the community for years to come.
Take-away: "For it is in giving that we receive." St. Fancis
I have volunteered with or supported a nonprofit for as long as I can remember. I am typically a supporter for social service causes. I think my passion for those causes comes from growing up in a home with many financial struggles. (Although, I really didn't know it at the time...I like Ramen Noodles).
Needless to say, my most recent cause is Support Behind the Badge. The organization is a small start-up that myself and two other women joined forces to bring to Cedar Park.
My husband is a police officer and last year, his department was devastated by the loss of a fellow officer.
Reed remembered as officer, mentor: kxan.com
At the funeral my heart went out to Officer Reeds family, and we decided that we wanted to do more to strengthen the bond between the families and friends of the department. And, we wanted to memorialize Officer Reed in a way that was fitting. We decided to start with a scholarship because Officer Reed was very committed to the children of our community and their futures.Since October, we have held several events and are very near establishing the scholarship. It is exciting to be a part of something that we know is going to have an impact on the community for years to come.
Take-away: "For it is in giving that we receive." St. Fancis
Tuesday, June 21, 2011
Say My Name, Say My Name
One of the local restaurants that I happen to frequent has a waitress that always says my name and knows my order. I love, love, love her and often tip her well above my normal tip. That got me thinking...just how valuable is saying someone's name?
Well, if you google research on saying a persons name you get 80,000,000 results. Hundreds maybe thousands of books have been written on the power of saying a person's name, and yet it is rarely used in a customer experience manner.
Take-away: Today, when you thank a customer, thank them by name!
Well, if you google research on saying a persons name you get 80,000,000 results. Hundreds maybe thousands of books have been written on the power of saying a person's name, and yet it is rarely used in a customer experience manner.
Take-away: Today, when you thank a customer, thank them by name!
Subscribe to:
Posts (Atom)