Today I received this in an e-mail.
It is an amazing example of a great customer experience.
"THIS is why I do what I do!"
http://www.ayellis.com/blog/?p=68
Andrea Moe Atlanta
As organizations, I think we can all do a better job of being in the right place at the right time. With technology and social media it is much easier than it used to be. It no longer is a possibility, it is now a matter of awareness and timing.
The real trick in 2009 is being ready to respond when an opportunity arises. In Peachtree’s case they were 100% ready. They had the tools needed to create this experience, quickly executed, and boy did that pay off.
I am calling these actions “Love Bombs”. Not my idea, but I do love it. In order to be able to drop a love bomb you have to be prepared, and when it goes off you are sure to reap the love. I am confident that Peachtree would tell you that it is working well for them.
Take away: What is your organizations Love Bomb going to be? You never know when your opportunity to make a difference is going to come, so be prepared.
