Today I received this in an e-mail.
It is an amazing example of a great customer experience.
"THIS is why I do what I do!"
http://www.ayellis.com/blog/?p=68
Andrea Moe Atlanta
As organizations, I think we can all do a better job of being in the right place at the right time. With technology and social media it is much easier than it used to be. It no longer is a possibility, it is now a matter of awareness and timing.
The real trick in 2009 is being ready to respond when an opportunity arises. In Peachtree’s case they were 100% ready. They had the tools needed to create this experience, quickly executed, and boy did that pay off.
I am calling these actions “Love Bombs”. Not my idea, but I do love it. In order to be able to drop a love bomb you have to be prepared, and when it goes off you are sure to reap the love. I am confident that Peachtree would tell you that it is working well for them.
Take away: What is your organizations Love Bomb going to be? You never know when your opportunity to make a difference is going to come, so be prepared.
Hi Bridget!
ReplyDeleteThis IS working well for Peachtree and thanks for the mention. We have had so many success stories it's hard to keep up with them all - good problem to have, right?
Andrea Moe