Thursday, June 30, 2011

"I Am a Winner, Sort Of"

Recently my dear friend Tammy Carter went "Over the Edge" for Make-A-Wish Foundation. She won the award for the slowest rappel which cracks me up. As she put it, "I am a winner, sort of." The event itself was no laughing matter. They raised over quarter of a million dollars, have had a ton of press, and earned over 1500 new individual and corporate supporters in a single event. Make-A-Wish Foundation had photographers, video crews, and a full spread of food, drinks, and entertainment all to enhance the event. Tammy raved about the experience and the organization. If it weren't for the unique experience offered, it is unlikely that she would have become a fundraiser for Make-A-Wish Foundation. Now she is a raving fan!

As the competition for dollars gets more fierce, the importance of delivering a UNIQUE experience increases exponentially.

Take-away: How can you make your next event a unique, standout of the crowd event?





























http://www.youtube.com/user/GreaterTEXASFCU?ob=5

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