What should we do? Nonprofits and Diaster Relief Efforts

In central Texas some of our cities look like war zones now, completely devastated by wildfires. We haven't had rain in so long, I have kind of forgotten what it even looks like. With the recent devastation, I have seen many nonprofits struggle with how to help and many step in to work miracles.

I think it is important for nonprofits to remember their focus and mission, but in times like these it is also important to help where you can. Here are some great tips for answering the question of "What Should We Do?"

* Be useful: Remember, people are already overwhelmed with impact of the disaster. Work to align your mission to initiatives which provide a helping hand. Look for ways to help that represent what your organization stands for.

* Don’t forget your employees and volunteers: Employee & volunteer welfare activities and assistance will not only provide much-needed assistance, but also lend strength your tie to those individuals. Remember they are a part of your organization, so start with helping those in your own house.

* Go social, everyone’s talking about it: Social media plays a more important role for disaster updates and assistance. Utilize your own networks to help, and share what you are doing on official channels. Word to the wise, don't overuse official channels.

* Have a disaster policy: Make sure you have a disaster policy in place and ready when you need it, and make sure it includes how you will respond to local and area disasters that may not specifically effect your organization. Here is a link I found of a downloadable plan to get you started.

Take-away: Better safe than sorry, a good experience with your organization in a crisis will never be forgotten.