Using Video to Engage Customers

At this year's Association for Fundraising conference I sat in on a session "Building Websites to Enhance Donor Engagement" led by Feldmann and Sundar. It was a great session with many great tips. Some of them we have talked about here before, but all of them are worth repeating.

Here are my top three tips for engaging customers using video based on this session.

1. Keep it short. Videos added to your site should be no longer than 2 minutes. And, honestly I think they should be even shorter.
   
2. Post it on your site and YouTube. This doubles your opportunity to share and increases your search optimization.
   
3. End every video with a call to action.
   

   
    

Here is a great example; although it is a bit on the long side, the video does a great job of sharing the story in a simple, unique, and impactful way. Charity:Water share who they are, what they stand for, and how you can help!!! I love it!

Thanks AFP for a great session and thanks for turning me on to a new nonprofit with a great mission. http://www.youtube.com/watch?v=rphhfy4qCfc

Take-away: Give up your birthday for a better cause, and start using video to share your story. It clearly works.