Listen and act!

It is no secret and I have blogged about it many times. It is critical to listen to your customers/donors, but it is more critical to act on that feedback. I qualify that with a dose of reality. You can’t always do everything for everyone, but it is top priority to make a concerted effort.

This week my heart goes out to Convio, a competitor of Sage, which I do highly respect and have several friends who are a part of that organization. This week, they have seen what happens when you speak customer experience and don’t deliver it.

Convio_headache Convio_headache appreciate that @convio is listening to
customers. How about not ignoring what u hear?

In today’s society of fast information and consumer control, being an organization that focuses on the needs of those you serve will serve you well. Forgetting that will result in a twitter feed of your very own.

Take-away: Talk the talk; walk the walk!