Email Marketing Rate Comparisons

I often get this question: How do we know if our email program is good or bad?

The answer varies for everyone, but Eloqua's Benchmark study is a great place to start.  They recently compared their benchmark data from Jan.-Nov. in an effort to provide you with some guides for click rates, open rates, and click to open rates.  The results can be seen here.

Take-away: Check out the benchmarks and see where you rank against the Best in Class.