Customer Experience: Following Up

After my post earlier this week, I received the following email.

Ms. Brandt,

I want to sincerely thank you for praising our direct mail piece at the Grant Professionals Association Conference and in your video online
(http://customerexperience101.blogspot.com/2010/12/great-example-of-outstanding-nonprofit.html).

Our Creative Department puts a lot of care and thought into these pieces, and it’s
great to know they are appreciated.

Thank you so much for your support!

Happy Holidays!

-Megan Winslow
Web Content
Specialist

Food For The Poor
http://www.foodforthepoor.com/

WOW! This organization is really doing it right. They do amazing work, promote it appropriately, have great marketing, and they follow-up. Obviously, this is pretty impressive, and the great thing about it is that you too can replicate this wonderful experience.

Take-away: Get on Google Alerts or some other tracking technology so that you know when people are talking about your organization. Then you can take advantage of becoming a part of that conversation, thus enhancing your experience.