I was recently at a spectacular event, the Annual Macy’s window unveiling in New York city. I have seen/heard about this for year's and always wanted to visit.
Enter opportunity! I happened to be in New York for a conference, the very same week. I was elated. Macy’s did a fantastic job they integrated Broadway, a touching story, and even a children’s choir.
Can anyone say nauseating? I loved it!
As the event started all of the executives from the Macy’s store came out to see the show, and instead of standing in the back or on the side, they stood right in front of all the little kids that had been standing outside the store for over an hour to see Santa.
Now, I don’t know about you, but I bet they did not realize how that experience impacted all of the people around them.
Take-Away: Executive teams should not "Block Santa”—If you are planning an event for your customers, keep them front and center!
Can anyone say nauseating? I loved it!
As the event started all of the executives from the Macy’s store came out to see the show, and instead of standing in the back or on the side, they stood right in front of all the little kids that had been standing outside the store for over an hour to see Santa.
Now, I don’t know about you, but I bet they did not realize how that experience impacted all of the people around them.
Take-Away: Executive teams should not "Block Santa”—If you are planning an event for your customers, keep them front and center!
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