Don't Block Santa

I was recently at a spectacular event, the Annual Macy’s window unveiling in New York city. I have seen/heard about this for year's and always wanted to visit.

Enter opportunity! I happened to be in New York for a conference, the very same week. I was elated. Macy’s did a fantastic job they integrated Broadway, a touching story, and even a children’s choir.

Can anyone say nauseating? I loved it!

As the event started all of the executives from the Macy’s store came out to see the show, and instead of standing in the back or on the side, they stood right in front of all the little kids that had been standing outside the store for over an hour to see Santa.

Now, I don’t know about you, but I bet they did not realize how that experience impacted all of the people around them.

Take-Away: Executive teams should not "Block Santa”—If you are planning an event for your customers, keep them front and center!

The Art of Surprise

Today I returned to a hotel I visited for a conference over four years ago. At check-in I was greeted warmly and presented a letter thanking me for returning and offering me a free koozie. They were “delighted” I had returned.

What a pleasant surprise! I have shared this pleasant letter with everyone I can because it is so simple and easy to implement, and it made me feel very welcome.

If you are reading this blog it’s likely because you too are looking for ways to create loyalty. If that is the case, I would highly recommend you take a tip from the Tradewinds Resort in St Petersburg, FL. Remembering when people come back to you is a great way to ensure that they will come back again.

Take-Away: A pleasant surprise perfectly placed, can lead to a lifetime of loyalty and positive goodwill.