Recently my kiddos and I were at our favorite fast food restaurant Chick-Fil-A. Now Chick-Fil-A is our favorite for a variety of reason which all are based predominantly on experience, but this visit stood out.
After we had finished eating our number five eight packs, and playing on the clean (very important to me) playscape we gathered our belongs to head home. About 2 seconds later, I realized that it was raining. Super annoyed by the fact that my umbrella was on the front seat of my car, I began to prepare the kids for the run to the car in the rain. “Now Colin, you are going to go first, then Sissy….”
As we approached the door I noticed a Chick-Fil-A employee was waiting to walk us to our car with a golf sized umbrella. Now this may seem like a small thing, but to I was blown away. I had never had someone prepared to walk me to my car in the rain at a fine dining establishment let alone a fast food chain.
Needless to say, they have once again reminded me why I am willing to pay $8 for small box of chicken. I have said it before and I will say it again, I love Chick-Fil-A!
Take away: Anticipate the needs of your customers. By showing them that you have considered and are responding to their needs you will demonstrate just how important they are to you.
Chick-Fil-A is also one of my favorite fast food restaurants. Their customer service continues to amaze me, too. And in this fast-paced world I particularly enjoy the respoonse they provide to a question or just a thank you. They always follow through with a response of "my pleasure" and act like they mean it! So, it is "my pleasure" to take my business there!
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