People cannot help sharing customer experience stories.
Yesterday was the official start of my blog. As soon as I posted it a dear friend and amazing lead generation marketing executive, Lara Brown, came to me with a customer experience story.
She was at a restaurant and accidentally spilled her drink. She reached for her napkin and as she blotted the spilled drink she noticed that the back of the napkin had a poem printed on it.
Talk about delivering the unexpected...who would have thought the back of the napkin would have had a poem printed on it? She shared that story with me, and many others.
Takeaway: Deliver the unexpected. People share and will continue to share the unexpected, so think about your organization...how can you deliver the unexpected? Yes, it may come at an extra cost or time investment, but the goodwill and word of mouth advertising your receive will far out weigh the costs.
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