Today I returned to a hotel I visited for a conference over four years ago. At check-in I was greeted warmly and presented a letter thanking me for returning and offering me a free koozie. They were “delighted” I had returned.
What a pleasant surprise! I have shared this pleasant letter with everyone I can because it is so simple and easy to implement, and it made me feel very welcome.
If you are reading this blog it’s likely because you too are looking for ways to create loyalty. If that is the case, I would highly recommend you take a tip from the Tradewinds Resort in St Petersburg, FL. Remembering when people come back to you is a great way to ensure that they will come back again.
Take-Away: A pleasant surprise perfectly placed, can lead to a lifetime of loyalty and positive goodwill.
No comments:
Post a Comment