The online video market continued to gain momentum in 2010, with an average of 179 million Americans watching video each month, according to a new white paper from comScore.
Engagement levels also rose during the year, with viewers watching online videos more frequently. So, I ask is your nonprofit using video to engage donors?
If not, now is your chance. Visit flipforgood.org and get your free Flip Video camera from Cisco.
After you have it, here are some tips for engaging donors with video.
1. Post it on YouTube and your site
2. Keep it short
3. End with a call to action
Take-away: Go to flipforgood.org and get your camera, and then start filming!
Wednesday, July 27, 2011
Thursday, July 21, 2011
The Bridge Conference:5 Things I Learned
I had the great pleasure of speaking at the 6th Annual Bridge to Integrated Marketing Conference in DC today. It was a great conference, and I learned a few things that I thought I would share.
First, according to Bryan Dodge, a great speaker, there is a clear problem with people's work life balance. There is too much focus on quantity at work and quality at home. In his opinion, and mine that should be reversed. We should be spending more time at home with our families. If we focused on quality at work, we could do just that!
Second, and also according to Mr. Dodge. We need to start spending more time with energy givers and less with energy takers. Amen Brother!
Third, (this I learned on the treadmill) this country focuses way too much on pop culture and way too little on world needs. Just think, if we would cover the food/clean water crisis in third world countries only a 10th as much as Nancy Grace has covered the Caylee trial we could probably raise enough money to alleviate the problem all together.
Fourth, no matter how many times you say it or how many people know it, there is still a lot of ground work that needs to happen in organizations to improve EXPERIENCE!
Fifth, I continue to be impressed and amazed by the great work that the nonprofits in this world do every day!
Take-away: Never stop learning!
Take-away:
First, according to Bryan Dodge, a great speaker, there is a clear problem with people's work life balance. There is too much focus on quantity at work and quality at home. In his opinion, and mine that should be reversed. We should be spending more time at home with our families. If we focused on quality at work, we could do just that!
Second, and also according to Mr. Dodge. We need to start spending more time with energy givers and less with energy takers. Amen Brother!
Third, (this I learned on the treadmill) this country focuses way too much on pop culture and way too little on world needs. Just think, if we would cover the food/clean water crisis in third world countries only a 10th as much as Nancy Grace has covered the Caylee trial we could probably raise enough money to alleviate the problem all together.
Fourth, no matter how many times you say it or how many people know it, there is still a lot of ground work that needs to happen in organizations to improve EXPERIENCE!
Fifth, I continue to be impressed and amazed by the great work that the nonprofits in this world do every day!
Take-away: Never stop learning!
Take-away:
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