Re-posted from http://community.sagenonprofit.com/
I was once told that the best sales tools are puppies, babies, and _ _ X! Well, the last is inappropriate for this venue, so we won't be discussing it. I have often questioned puppies and babies but, I am going to give one a shot here.
The photo left is one of my niece and nephew, they are 4 months old. For those of you with no baby reality, they are super small for their age. That’s because they were born at 24 weeks. Yes, for those of you putting it all together, they are a modern day MIRACLE!
I decided to blog about them for two reasons:
1. They are adorable.
2. To make a point to all of you about the importance of telling your story.
Day in and day out, I see nonprofits trying to make the most of what they do and missing one of the most important parts. Connecting!
People can’t connect with you unless they know something about you. It’s critical to share who you are, who your organization is, and what you are trying to do. Organizations that do that will be those that are the most successful.
Take-Away: Customer experiences are influences by the connections you make with people.
