Monday, December 7, 2009

Social Media: It's Time

Social Media is everywhere and it’s not going away. Tomorrow we are hosting a webcast on that very topic with the goal of encouraging more nonprofits to get involved. Sadly we don’t have a ton of great examples because people are still in the wait and see mode.


However, instead of waiting to see you should be exploring and learning. Organizations that start now are going to be leaps and bounds beyond those still waiting to see if it sticks.


Ford is doing a spectacular job of using social media and really interacting with their customers. In fact, they are reversing a once negative brand image of the company by leveraging the power of social media. You can check them out all over the place by googling them, but before you do that think about what you can be doing to interact with your customers to be more involved.


Maybe it is time you start by listening? Dan Gonzales, Web Managing Editor for Sage Nonprofit Solutions, says that is a great first step and I couldn’t agree more. After that, start getting involved with Facebook, Twitter, and Linked In. Then move to an actual strategy and plan for your organization.


No matter what, it is time to stop waiting.


Take away: Get involved!